Almost two years ago, 78% of population of Russia Federation didn’t own a car, according to ROMIR monitoring. Now there is such a big demand for cars, that representatives of the overseas car producers are shocked. According to Vector Market Research, 65% of car owners from Moscow and its region are planning to purchase their next car, as brand new. The main criteria used when choosing a car is quality.

In the first half of last year the demand for imported cars have grown by 70% comparing with the same period last year. The latest figures regarding the market size are as follows: - Russian market size of cars was about 2,06 million cars in 2006. It’s about $32 billion - Sales of foreign cars passed one million in 2006. It equals about $4.4 billion

Therefore growing market and ever increasing demand for new cars and new models provide a great potential. In order to use this potential among the fierce competition that currently exists in the market, it is important to know the opinion of potential users before the launching the car into mass production. “Car Clinics” research helps to obtain that opinion regarding the car interior and exterior prior the official launch of the model.