We consider that project costing requires individual approach taking into consideration client’s situation, research objectivity, used marketing methods and other factors.
For example,
1. Marketing method:
If we would like to conduct telephone interview, the project costing depends on:
- Geography
- Length of questionnaire
- Presence of open-ended questions
- Schedule time
- Target group
- Customer list
Therefore, the costing varies from 4$ to 8$
If we would like to conduct focus-groups, the project costing depends on:
- Complexity of target group (for example, the most complicate are builders, constructors, physicians and others)
- Price of special room rent
- Requirements on audio/video equipment
- Language
- Requirements to moderator
- Value of incentives (from $25 to 150$)
That is why, the costing varies from 500$ to 5000$
2. Geography of research:
The prices on conducting marketing research differs in America and Europe as in Moscow/Saint-Petersburg and Ekaterinburg/Vladivostok/Novosibirsk.
3. Requirements of qualification level of marketing analysts and etc.
