Types
Car Clinics are usually offered in four basic formats to suit different requirements of each client:
1. Quantitative Clinics: are of the standard “Car Clinic” format involving 100 to 300 respondents filling in self-completion questionnaires, which take up to an hour to complete. This type of car clinic involves from 3 and up to 6 cars on display
2. Qualitative Clinics: usually involve just two cars being displayed (most current and a replacement model). It involves inviting two or three groups of 10 respondents into an extended 3-hour study, for viewing and contrasting the models on display. Many various techniques can be used in the course of this study.
3. Test Drive Assessment: usually used to compliment the external and internal examination (previous tests). This involves a “Test drive” methodology: 30-40 respondents taking the car on the test for a 45 minute drive. Interviewer takes place in the car while the respondent is driving the car. This process may involve unstructured and semi-structured segments, which could be recorded for a later analysis.
4. Fly-in: is a service of recruitment for region-wide single-site car clinics. It involves recruitment of target respondents from each country within a chosen region for a two-day visit to the car clinics site, whether it may be within the region.
|
To insure better coverage when it comes to data collection, we are looking for partner organizations to conduct field work in the regions worldwide
To address this issue we provide
"Urgent Care" quantitative research services. We offer our
colleagues around the world fast and high-quality support.
|
