Bazis Intelligence Group : On-line research

Today on-line research is a very wide spread method of marketing research abroad. This tendency is increasing in Russia every day. On-line research is conducted in the Internet network.

The advantages of on-line research method are:

1. Very low cost!

2. High speed along with the quality!

3. Respondents can share their opinions on more private topics

4. Good sample according to your research objectives

5. Access to complicated groups

6. Great variety of subjects

Research company Bazis Intelligence Group successfully conducted on-line surveys, CAPI, on-line focus-groups and etc. One of the lastest interesting projects of our research company Bazis Intelligence Group was on-line focus-group on the XPS market.

Online focus-groups

Online focus-groups are a combination of qualitative and quantitative techniques. It assumes usage of real – time research software platform. Online focus-groups help business decision-makers get closer to their customers… faster and with few expenses!

Online focus-groups have a number of advantages over traditional qualitative and quantitative techniques:

live research session with 30-100 people, recruited on demographic base
real-time, structured dialog and feedback – providing immediate results and analytics
dynamic qualitative and quantitative questioning – ability to probe and get deep diagnostics to clarify and refine findings at the moment
involvement of all necessary decision-makers – ability to remotely observe, analyze and react to results in real time
cost-effectiveness

Online focus-groups cover wide range of research topics:

new products design
feature preferences
product names
advertising messages.

«We believe online survey research is not only about online data collection - it is also about rapid real-time online report delivery to the end user... At the end of the day, what is important is that the results are delivered at a time and in a format enabling the end user to make informed decision today, not tomorrow» (Kjell Øksendal, Vice President of Marketing, CONFIRM IT).