There are two different definitions of Panel Research term in Russian marketing science. As a result we should clarify what we mean in by this:

Panel research – on-line research, which is conducted by using “alive” database of respondents (or panelists). They give the consent to take part in on-line marketing and sociological research, for which they get the material and non-material incentives (prizes or money). The main feature of panel research is reflected in this agreement between the panelist and the researcher. The second feature of on-line research is a short field period because of rapid information technology development. This method allows us to know the opinion of people in the shortest possible time. The third peculiarity is a good economy as we do not need to pay for interviewer’s work, for example, and etc.

With the help of panel research we can:

• determine the current market capacity

• reveal consumer’s habits

• determine the percentage of the companies working on the market

• gather information that reflects the dynamics, development and perspectives of any market in general. 

1. Detailed information about research which estimates the project costing, sample design and etc.

2. Special software, which allows creating on-line questionnaire, controlling the research process and so on. Research Company Bazis Intelligence Group successfully uses GMI Net-MR software for on-line marketing and sociological research. One of our company’s last projects was on-line focus-group (<more information, link>)

3. Internet access

For more detailed information you can see our on-line projects to understand how it works: IT-portal (www.bazis-it.ru) and Consumer Portal (www.bazismarket.ru)

1. Registration in panel

2. Desire to participate in panel, to influence the market, to express your own opinions in surveys, and to get the incentives for that

3. Internet access

For more detailed information, please, visit Bazis IG websites:

    To register in IT-Panel (www.bazis-it.ru)

    To register in Consumer Panel (www.bazismarket.ru)

The most developed and wide spread panels in Russia are IT Panel and Consumer panel. Less developed are the panels of medicine workers and pharmaceutics, teachers and other groups. These groups are distinguished by low IT development in the proper fields.

The tendencies and perspectives of on-line research development in Russia are based on these factors and other reasons mentioned above.

In general panels are often used in the following countries (we talk about percentages in comparison with the other methods of data collection):

• Croatia (40%),

• Venezuela (40%),

• Germany (39%),

• Portugal (34%),

• Spain (31%),

• Switzerland (31%),

• The Netherlands (30%),

• Japan (28%),

• Peru and Poland (27%) and so on.

According to ESOMAR industry report (2005), Australia became a leader in gathering information from web sources, as they are cheaper, easier in exploitation and have pretty height percentage of answers. In Scandinavian area, Japan and the USA percentage of on-line panel research is also increasing.

The share of marketing research conducting by on-line method in Russia is 17% in the year 2005 (ESOMAR “Global market research 2005” of 36 countries).