The underlying principle that unites our team is mutually complementing variety. Bazis IG brings together business professionals, researchers, statisticians and students of various educational backgrounds and professional expertise. Our staff holds many professional marketing research certificates, international and national business degrees in marketing, management and sociology. Bazis IG team is passionate about insights and conclusions revealed through marketing research.
Managers and analysts have participated and successfully graduated from a series of courses organized by The Burke Institute (USA), SPSS Inc (USA), Sawtooth Software (USA), Ural-Siberian Institute of Business (Russia), Ural State University named by Gorky, Academy of National Economy including the following areas:
- Applications of Marketing Research
- Practical Marketing Research
- Data Analysis For Marketing Research: The Fundamentals
- Designing Effective Questionnaires: A Step by Step Workshop
- Focus Group Moderator Training
- Practical Multivariate Analysis
- Tools & Techniques of Data Analysis
- Conjoint Analysis and Discrete Choice Modeling
- Marketing for Industrial Enterprises
- Methods and technique of case-study
- Social statistics
- Methodology of applied sociological research
- Qualitative methods
- Social modeling and social programming
- Commercial activity
- Expert methods in marketing research
- Consumer’s behavior
- Political marketing
- Strategic management
- Software: SPSS, Vortex, Excel and etc.
Our Research Director holds a Master's degree in Business Administration from Bradley University (Peoria, IL, USA), and is a Certified Professional in Qualitative and Quantitative Marketing Research Methods. All the analysts hold Bachelor's and Master's Degrees in Applied Research Methods (Sociology, Political Science, Statistics).
