Internet Marketing and Blogging
Internet Marketing
Very few companies nowadays can afford off-line existence. Majority, even in Russia, must have at least minimal Internet presence, hence are involved in Internet marketing. But this is such a new and rapidly changing area that very often marketers in the companies simply do not know anything about the correct ways to market their company online. Moreover, there is no “official theory”, no Phillip Kottler on a side of a table to refer to.
The goal of this project, which I intend to make as a series of articles, is to provide a summary of existing Internet marketing methods, with short list of recommendations on the best ways to use each method.
I would like to start today with two terms: Blogging and Professional Bloggers
Blogging
A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. Blogs provide commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) or sexual in nature (Adult blog), and are part of a wider network of social media.
In May 2007, blog search engine Technorati was tracking more than 71 million blogs.[1]
Naturally, quite a few people now are turning to be professionals in blogging, and provide very useful advises for the beginners. Some of them I am quoting below.
Recommedations for blogging beginners:
“When you write, do so in a style that sounds like a real person might say the words.
Allow some glimpses of your personal life to show through.
Don’t be afraid to go back and correct yourself if it is necessary.”
Bob Sutor’s Open Blog
Professional Bloggers
Nowadays very specialized blogs like TechCrunch or PerezHilton compete directly with mainstream media, and the people behind those ventures arrive to earn tens of thousands of dollars monthly.
I was quite surprised to even find an association of professionl bloggers - PBA. Members include blog copywriters, blog consultants and organizations that support the blogging industry such as blog designers, search engine firms, blog advertising companies, and even software companies.
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[1] Blogosphere sees healthy growth (2006-11-08). Retrieved on 2007-03-15.
Best regards,
Tatiana V. Barakshina