Focus-groups
Bazis IG has own focus group facility and comfortable observation room, both equipped with web-streaming capabilities, became the best offering in this class of services in the capital of Urals.
 |  | |
Method advantage
- The participants can discuss and interact
- The method is more convenient for participants than face-to-face interview
- A range of topics can be covered in a short time frame.
- Moderator and researcher can test any form of stimuli.
- Different projective techniques can be used
- The process can be observed live, by the client
Bazis IG has experience of conducting on-line focus groups.
Online focus groups have all the benefits of in-person groups, plus additional capabilities. For example, all focus groups members can access online media at their desk. You can access web sites together, test products simultaneously, and provide instant feedback. In addition, online focus groups have the benefit of added anonymity, which can result in greater candor.
