Automotive

According to WCIOM survey, 39% of Russian families own a car. Some of these have more one car. So 37% respondents have foreign brand of cars. Now there is such a big demand for cars, that representatives of the overseas car producers are shocked.

Market in Russia

According to experts, Russian market size of cars will be about 1,44 million cars in 2009 (decrease 55% instead of 2008). It’s about $25 billion. Sales of foreign cars passed $4.4 billion. Far East and Siberia are the most “automobilizated” regions in Russia. So every second family in Far East region owns a car. Higher access of new and second-hand cars from Japan is the reason of it.

Quantity cars per 1000 humans

According to RBC-rating

Now domestic cars are the most widespread in Russia.

Russian brands of cars

Main cars produced companies in Russia:

• AutoVaz - LADA
• GAZ
• UAZ
• IGAuto
• TaGAZ

Foreign brands of cars

But the foreign brands of cars are the most popular in Russia. So in 2008 Russian drivers purchased over 202,000 new foreign brands of cars and only 73,000 new domestic cars. Sales volume was increase on 26% in 2008. The most popular foreign brands of cars in Russia are Chevrolet, Hyundai and Toyota.

According to RBC-rating

In 2008 the fastest rise of sales volume had Honda (+131%) and Opel (+49%).

So the main trend in automotive industry is take-up in foreign brands of cars. Economic is growing, level of life is rising and domestic brands of cars don’t satisfy demands of Russian customers. And customers choose the foreign brands more frequent. So the producers have to know preferences of customers.

Car clinic research

Growing market and ever increasing demand for new cars and new models provide a great potential. In order to use this potential among the fierce competition that currently exists in the market, it is important to know the opinion of potential users before the launching the car into mass production. “Car Clinics” research helps to obtain that opinion regarding the car interior and exterior prior the official launch of the model.

Bazis IG experience with car clinics lies mostly on heavy equipment side. That is the reason why we share with you this interesting research experience. Bazis IG has professional staff with more than 3 years of experience in conducting wide-scale heavy equipment clinics (operator studies) in the USA and in Europe for a major equipment manufacturer. These studies involve equipment rental, daily focus-groups, interio design evaluations and visibility tests. There were the studies involving machine testing (cab feature testing, performance testing, visibility, look and feel).

We are very familiar with all logistical and research aspect of organizing a clinic study.

Venue requirements

Based on Bazis IG experience usual requirements are the following:

External:
1. Venues are booked in advance and prepared to a standard layout, with a minimum of 100sq.m available for each model displayed
2. All venues are secured. 24 hour security is provided at each venue

Internal:
1. Uniform back and side walls are provided for each model displayed
2. Around 4 - 6 additional spotlights per model are needed. The providing of sufficient lighting is required sometimes
3. Partial grey carpet under each vehicle
4. No hand luggage is allowed inside the facility and any recording equipment / cameras
5. Catering: coffee, soft drinks for respondents (incl. focus group participants), basic catering (like snacks, sandwiches etc.) for clients and staff required

The following venues are available in different cities of Russian Federation. More details…

Bazis IG provides the following:

• Planning the study
• Developing the research instruments (in case of last heavy equipment clinic, combination of paper-and-pencil survey, focus groups, and performance rating tables)
• Venue organization
• Logistics associated with the product
• Respondent travel
• Daily activity planning
• Analysis and reporting