Healthcare market is a new market for Russia. Today healthcare market is characterized by increasing healthcare spending. According to a survey,  55% respondents are concerned about their health. They visit physicians, use pills and vitamins, visit gyms and exercise regularly.

Russian healthcare spending have increased in 7 times since 2000.

Healthcare market can be divided into several sub-industries:

• medical equipment market
• drug market
• medical hospitals and specialty clinics
• pharmacies.

Medical equipment market

Main Russian medical equipment produced companies are:

• Tumenskiy zavod medoborudovania i instrumentov
• Vostok
• Medpolimer
• Tuimazinskiy zavod medstekla
• Zavod medicinskoy techniki
• VNIIMP-Vita
• Uralskiy priborostroitelniy zavod

Today medical equipment are produced by 2000 factories in Russia. Production volume at medical equipment increase by 20% every year. But native companies supply only 50% of demand. Market size will increase to $3 billions in the short run.  

Drug market

Main Russian drug producer companies are:

• Nijfarm
• Moshimfarmpreparaty
• Akrihin
• Krasfarma
• Organika
• Biosintez

Russian drug sales volume was $11 billions in 2007. And drug market increase by 10-12% every year. According to the official strategy, drug market size will increase to $15-18 billions in 2011 and to $25-32 billions in 2020.

Physicians market

Main Russian clinics are:

• Russiyskaya Detskaya Klinicheskaya Bolnica
• Rossiyskiy Nauchniy Centr “Vosstanovitelnaya travmotologia i Ortopedia im. Ilizarov”
• Centralnaya clinicheskaya bolnica named after Semashko
• Institut skoroy pomoschi named after Sklifosofskogo
• Gorodskaya klinicheskaya bolnica named after Filatova

According to a survey, 70% Russian patients consider physicians opinion when choosing a drug. So if medical company plans to entry Russian market it should physicians’ needs. Also if a goal of a research is studying brand loyalty – physicians survey will be very useful too. 

Methodology and healthcare expertise

Bazis IG has developed strong expertise in the area of healthcare market research. Main research methodologies employed in this area include

• In-depth interviews in central locations and at doctor’s offices
• Full focus-groups and mini-groups
• Telephone interviews

In-depth interviews and focus groups are moderated by medical professionals with experience in marketing research. CATI studies are performed by interviews specially-trained in the medical research area.

Bazis IG established a network of connections in state and private clinics in major cities of Russia (Moscow, Yekaterinburg, Novosibirsk, Rostov-on-Don). Established relationships with heads of departments of such clinics and hospitals significantly improve the recruitment process and help better target required audiences.

We have conducted studies with the following specialties

• General practitioners
• Radiologists
• Oncologists, chemotherapists
• Hematologists
• Gynecologists
• Urologists
• Podiatrists
• And other specialties.