One of the most important decisions for developing export marketing plan is company’s market entry strategy. A market entry strategy is important because it provides with a strategic roadmap. It enables company to organize your thought process and to serve as a communication plan. It allows to objectively examine the costs and benefits of each approach. Use the information from Market Research to choose the market / customer / target groups that are the best match for products.

Write down the outline of the plan to effectively enter that market by formulating ideas about the following key factors: 

	How does company want to reach possible customers? This question is very much related to the normal trade channels in target industry.
	How does company intend to promote sales?

• Participation in exhibitions/fairs, which, where, when?
• Sales trips, who, how frequent?
• Own lead generation and canvassing: how, who?
• Website, E-catalogue for your products: plan the E-presence of company 
• Brochures, samples, catalogues, price lists

What are company’s objectives?

Bazis IG works defining market entry strategy for:

• construction companies
• medical companies
• automotive
• cellular communications companies
• alcohol market

and etc.