Quantitative
Quantitative research is numerically oriented, requires significant attention to the measurement of market phenomena and involves statistic analysis.
Definition provided by ESOMAR
Quantitative survey can be conducted:
- by using post
- face-to-face
- telephone
- web technologies.
This type of data collection is evaluative and should have a degree of statistical reliability attached to it.
Quantitative research includes contacting and interviewing a large sample and means that will be representative of the target population that it is to replicate. However, in some instances sample may be skewed or biased.
The main rule with quantitative research is that every respondent is asked the same series of questions.
Bazis IG analytics help in following problem solving:
 | Describing Market |
- Usage and attitude survey
- Market sizing
- Market segmentations
- Diary based projects
| Product Development |
- Concept testing
- Product testing
| Consumer Insight |
- Brand profiling
- Customer satisfaction
Customer relationship management
