Case study · Bazis Agro
Helping a worldwide manufacturer grasp where their brand fits in agricultural segment
Business aims
A worldwide manufacturer of material-handling equipment needed a more in depth understanding of their brand in the agricultural business and construction segments.
Agro solution
Agro conducted CATI interviews with key decision makers in those specific segments.
Client impact
The findings helped our client develop a promotional strategy for telescopic handlers and skid steer loaders.