Case study · Bazis Agro
Gather essential research for launching a probiotic used in hatcheries
Business aims
A well-known manufacturer of drugs for poultry was planning to launch a probiotic to be used in the hatchery and needed to understand the reaction of veterinarians and hatchery managers to that product.
Agro solution
We conducted 10 in-depth telephone interviews with broiler poultry plants with a hatchery.
Client impact
As a result, the client identified the geo-targeted potential of this product and the perceived benefits and weaknesses of it for the desired audience.