Case study · Bazis Build
Understanding the Priorities for Heavy Construction Buyers
Business aims
Our Client wanted to explore customer requirements for equipment delivery times across industry segments and regions.
Build solution
Working with our local research partners, Build conducted in-person interviews with key decision makers in 35 markets to deliver a complete understanding of how customers’ experiences and requirements vary around the world.
Client impact
The research findings enabled our Client to put improved distribution systems in place to address varying purchase occasions experienced by the Client base.