Case study · Bazis Build
Entering Siding Market
Business aims
The end-client, a leading manufacturer of specialized exterior building products for over 30 years, wanted to gain a deeper understanding of the residential and nonresidential siding market to introduce their products.
Build solution
We suggested in-depth interviews with decision-makers, such as construction firms/installers, siding distributor and architects. We offered geographical spread among eight regions, covering capital cities and smaller towns to estimate interest in a new product.
Client impact
Our interviews allowed the client to understand typical siding products used in each region, as well as any trends related to shifts in siding materials used.